Round Brilliant Cut Diamond Continues to be Most Popular Cut
August 28, 2007
What is the most popular cut in a diamond?
The most popular shape for an engagement ring continues to be the round brilliant cut, accounting for more that 75% of diamond sales. This shape is the most traditional and continues to outsell the other shapes because of its brilliance and sparkle. However, in recent years, the princess cut has become a very popular alternative to the round.
-Michael Willingham, The Diamond Coach
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